“If they decide to shove this garbage in our face, they should know that they’ll pay a price. “The goal is to make ‘pride’ toxic for brands,” Walsh tweeted. The Daily Wire’s Matt Walsh, one of the leading purveyors of anti-LGBTQ rhetoric in the US, has explicitly stated that the aim is to make the open embrace of the LGBTQ community harmful to brands. In fact, they are saying the quiet part aloud. In many cases, prominent personalities are not even trying to be secretive about their end goal as they perhaps would have been done in years past.
You don’t have to go to the dark corners of the internet to find this style of crazed commentary it’s available each day via mainstream right-wing outlets. It isn’t quite QAnon, but it’s close - and it is being fed to the GOP base in broad daylight. But it is precisely what some of the loudest and most influential right-wing media figures are promoting to their large followings, with new self-generated outrage cycles generated daily. Written in black and white, the attacks look deranged. With each offensive - and claimed victories - the activists wielding the pitchforks have become more emboldened and the business atmosphere more chilled. The attacks have put companies in the uncomfortable position of standing up for the values of their own employees and the public writ large against a relentless volley of threats of mass boycotts, lost revenue, and ultimately, long-term brand harm. In the right-wing media universe, in which millions of Americans firmly reside, these companies have been portrayed as “woke” and evil corporations seeking to groom children with radical - even Satantic - gender ideology that will corrupt their brains and ultimately lead to the destruction of society. And Disney, of course, has been an endless punching bag since it spoke out against the so-called “Don’t Say Gay” bill in Florida last year. In recent days, The North Face, Kohl’s, and Chick-fil-A have also come under assault in the expanding war. Both companies have been relentlessly attacked over their show of public support for the LGBTQ community. In recent weeks, right-wing media has smeared and incited boycotts against Bud Light and Target, two jumbo American brands that have been thrust into the center of the toxic culture wars. In effect, the supposedly anti-cancel culture crowd is leading the summer’s biggest cancel culture campaign. Prepare yourself for a Pride Month imbued with callous intolerance.įueled by right-wing media personalities and institutions like Fox News, conservatives are waging a ferocious war on companies that express support for the LGBTQ community, with hostilities against the celebration of gay rights swelling to levels not seen in many years.
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